Coke Vs. Starbucks

Wow, you can always count on coke to have the best marketing campaigns. After all, a cola is just a cola. Watch this video to find out more.




Originally this post was going to be about Starbucks Love Project, but this video has that beat! The kids at that campus will be talking about Coke for months to come, and there is nothing better than some word of mouth advertisement.
The line at the end implies that there will be similar events happening elsewhere.

Starbucks Love Project probably required ten times more work, but rarely anyone knew about it – other than the people who participated in the video. Their PR strategy was to pass it off as a way to raise money/awareness for AIDS research, but in the small print you can read that the maximum amount of money they will donate is $50,000. Better than nothing I guess, but to me, this was a marketing campaign that fell flat.

156 Countries Sing Together for the Starbucks Love Project
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