Sunday, March 21, 2010

Whopper Face?



I'm not sure who came up with this name. But I don't think Whopper Face is the best fit for this. Personally, I don't want a whopper face -- I don't know about you.

Burger king in Brazil decided to emphasize the fact that you can personalize your Whopper so much that you can even get your face on it; a Whopper Face. Now, the idea doesn't sound that horrible, but the name is what really turns me off immediately. I don't think I have to really explain why that is either.



Click HERE if it doesn't load

McDonald's polluting a river? Sure, maybe McDonalds didn't turn this river green, but how do I know that for sure? I don't live in that city.

Now for the good





The video says it all. A virtual homeless man that encourages people to interact with him. A very modern and innovative idea that uses social media to its advantage. I will definitely use this idea as an example effective buzz.

Tuesday, March 9, 2010

Google on Dish?

Google continues to take over the world by developing as many different prodoucts as possible. The company announced, according to the Wall Street Journal, that it will be adding Google software to new Dish Network set-top boxes.

So what?

This will mean that users will be able to search for YouTube and TV shows. Call it mix in between television and the internet. What could this mean for the future of television and advertisement? We'll have to wait to hear about all the details of this service for now.

"Previous efforts to access Internet programming on TV sets have failed to catch on, partly because they required consumers to purchase extra hardware," wrote Jessica E. Vascellaro of the Wall Street Journal article.

"[So this] test represents another effort to extend its technology for delivering targeted ads into new fields, as its search business slows down," she added.

Friday, March 5, 2010

E-marketing Chimp

Is e-mail marketing dying?


How often do you really open those annoying mass e-mails? How often do you really decide to click on anything inside the e-mail? Probably not very often. However, this e-marketing website makes it incredibly easy to find out what what the real results of your campaign are.

So what can you do with it?


I could try to explain all the features for you, but I think the chimp does a great job of that.



The real question is, what can't you do with it? If I ever decide to do a e-mail marketing campaign, I will definitely be trying out Mail Chimp.