Whopper Face?
I'm not sure who came up with this name. But I don't think Whopper Face is the best fit for this. Personally, I don't want a whopper face -- I don't know about you.
Burger king in Brazil decided to emphasize the fact that you can personalize your Whopper so much that you can even get your face on it; a Whopper Face. Now, the idea doesn't sound that horrible, but the name is what really turns me off immediately. I don't think I have to really explain why that is either.
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McDonald's polluting a river? Sure, maybe McDonalds didn't turn this river green, but how do I know that for sure? I don't live in that city.
Now for the good
The video says it all. A virtual homeless man that encourages people to interact with him. A very modern and innovative idea that uses social media to its advantage. I will definitely use this idea as an example effective buzz.
Google continues to take over the world by developing as many different prodoucts as possible. The company announced, according to the Wall Street Journal, that it will be adding Google software to new Dish Network set-top boxes. 
